Sunday, 6 September 2026
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Customer Experience

Hyderabad Airport: 2025 Accessibility Wins

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Back in 2024, Aviator Airlines had a problem. For an airline that prided itself on being on-time and well-priced, they were getting a steady drip of negative feedback from their Hyderabad hub. It wasn’t the usual stuff like lost bags or delays. The complaints were about the airport experience itself. Wheelchair users were finding restrooms they couldn’t get into, visually impaired passengers couldn’t make sense of the signs, and parents with small kids found that key facilities were miles away from where they needed them. Aviator knew that if they let this fester, it would hit customer loyalty and, eventually, the bottom line. But how do you even start to measure, let alone fix, these kinds of issues at a massive facility like Rajiv Gandhi International Airport?

Key Takeaways

  • Hyderabad Airport earned its Level 1 Accessibility Accreditation in 2025, improving the travel experience for Persons with Reduced Mobility (PRM).
  • The Airport Council International (ACI) Accessibility Enhancement Accreditation program uses a detailed 10-point checklist that covers the physical airport, staff knowledge, and passenger information.
  • Airlines can boost customer satisfaction and run more efficiently by getting ahead of accessibility problems, which led to a 15% drop in PRM-related complaints at Hyderabad Airport in the six months after changes were made.
  • Digital tools like the real-time accessibility map in Hyderabad Airport’s mobile app make a huge difference in helping PRM passengers navigate on their own.
  • Training more than 1,500 frontline staff on how to assist PRM passengers was a key part of Hyderabad’s successful accreditation, leading to better service and more confident travelers.

Aviator wasn’t alone. Lots of big airports, built up over many years, have design flaws that make them hard to get around. The industry has always understood the ethical need to serve all travelers, but the business case for doing it well often gets missed. A 2025 report from the International Air Transport Association (IATA) pegged the global accessible tourism market at over $150 billion a year, and yet most airports were just starting to get serious about serving this group. It’s about market share and how people see your brand. For Aviator Airlines, the challenge was to adopt a proactive, industry-leading approach to the problem.

Their first move was smart: they partnered with GMR Hyderabad International Airport (GHIAL) to see the problem from the airport’s side. As it turned out, GHIAL had already started its own push to improve accessibility and meet global standards. The airport’s management knew that letting individual airlines fix things in silos was a dead end. They needed a unified strategy to build a genuinely inclusive airport, which pointed them straight toward the Airport Council International (ACI) Accessibility Enhancement Accreditation program.

The ACI Accreditation Framework: A Roadmap for Inclusion

Launched in 2023, the ACI program gives airports a solid, independent way to measure and improve how they serve Persons with Reduced Mobility (PRM). It requires a deep dive into the entire passenger journey. For Hyderabad Airport, going for this accreditation meant auditing everything, from the width of restroom doorways to how clear the audio announcements were. The program has three levels, and Level 1 focuses on getting the fundamentals right. Hitting this level signals a real commitment. “The initial audit revealed gaps we hadn’t fully appreciated,” Mr. Rajesh Kumar, GHIAL’s Head of Operations, told Reuters in late 2025. “For instance, while we had designated parking for PRM, the pathways from those spots to the terminal entrances were often uneven or lacked sufficient tactile paving for visually impaired passengers.”

The audit itself was a huge undertaking that involved bringing in disability advocacy groups and PRM passengers for actual walk-throughs and feedback sessions. This direct engagement provided insights no internal team could have generated alone. One story that really drove the point home came from a visually impaired traveler who struggled to find the self-check-in kiosks because there were no clear audio cues or tactile indicators. A detail like that, while seemingly minor, created a ton of stress and inefficiency for those passengers.

Implementing Solutions: Beyond Ramps and Elevators

Hyderabad Airport’s journey to Level 1 accreditation involved more than installing ramps or ensuring elevators were functional. That’s just the baseline. The real work involved a systematic overhaul of processes and a cultural shift among the staff. A major investment was made in training more than 1,500 frontline employees, everyone from security and check-in agents to ground staff. The training covered things like how to communicate effectively with deaf passengers, safe ways to help wheelchair users, and how to recognize and assist people with hidden disabilities. The training emphasized empathy and proactive assistance, pushing a new mindset to ‘offer assistance before it’s needed.’

Technology played a big part. The airport overhauled its mobile application, adding a real-time accessibility map that shows accessible routes, restrooms, and assistance points. This map, built with input from accessibility experts, uses clear, high-contrast visuals and has audio descriptions for users with visual impairments. Passengers can even request assistance through the app before they arrive, which lets staff prepare. This digital tool, launched in Q3 2025, reduced reliance on physical information desks and enabled greater independence for travelers.

Signage got a total rethink. The airport rolled out a new universal design standard for all its directional signs, using larger fonts, international pictograms, and better color contrast. They also extended tactile paving across all the main pathways to guide visually impaired passengers from the curb to check-in, security, and their gate. These changes have a huge impact on the user experience. Imagine trying to find your way through a crowded airport when you can’t clearly read the signs or discern changes in the floor texture. It turns a trip into an obstacle course.

The Impact: Measurable Improvements and Enhanced Reputation

By early 2026, Hyderabad Airport achieved its ACI Level 1 Accessibility Accreditation. For Aviator Airlines, the benefits were clear. Within just six months, PRM-related complaints from their passengers flying through Hyderabad dropped by 15%. This translated into increased positive sentiment and repeat bookings. When passengers feel supported and respected, they’re more likely to fly with you again. This demonstrates a lesson for any business: investing in accessibility is smart business strategy.

Operational efficiency also improved. With better signs, digital tools, and a better-trained staff, the average time it took to get PRM passengers through the airport process fell by 10%. That means faster boarding, smoother security checks, and less stress for passengers and staff. “We saw a direct correlation between the accreditation efforts and our overall passenger satisfaction scores,” said Ms. Priya Sharma, Head of Customer Experience at Aviator Airlines. “The investment in accessibility has paid dividends, building a more loyal customer base.”

Hyderabad Airport’s success offers lessons for other aviation hubs. It shows accessibility is a continuous journey. While Level 1 is a great start, the airport is already laying the groundwork for Level 2, which will bring in more advanced tech like accessible self-service kiosks. The commitment extends to fostering a culture of inclusivity. This proactive approach positions airports and airlines to capture a growing market segment and fulfill an ethical obligation.

What happened at Hyderabad shows that a strategic, all-in approach to accessibility, supported by international accreditation, gets results. It improves the passenger experience, makes operations more efficient, and builds your brand’s reputation, proving that real inclusivity is a powerful advantage in the competitive aviation industry.

What is ACI Accessibility Enhancement Accreditation?

It’s a program from the Airport Council International that gives airports a standard framework to assess and improve how they serve Persons with Reduced Mobility (PRM). The certification process looks at the airport’s physical spaces, staff training programs, and the quality of information provided to passengers.

How many levels are there in the ACI Accessibility Enhancement Accreditation?

The ACI’s accreditation program has three levels. Level 1 covers all the foundational accessibility requirements, while the higher levels require more advanced features and deeper integration of smart technology.

What specific improvements did Hyderabad Airport make to achieve Level 1 accreditation?

To get its Level 1 accreditation, Hyderabad Airport trained over 1,500 staff members, built a real-time accessibility map into its mobile app, redesigned all its signage using universal design principles, and installed more tactile paving along key routes through the terminal.

How did improved accessibility impact Aviator Airlines’ operations at Hyderabad Airport?

For Aviator Airlines, the improvements at Hyderabad led to a 15% drop in complaints from PRM passengers within six months. The airline also saw a 10% reduction in the average time needed to assist these passengers, which improved both passenger satisfaction scores and on-the-ground efficiency.

Why is investing in airport accessibility considered a smart business strategy?

It’s smart business because it opens up access to the large and growing market for accessible tourism. Beyond that, it builds a stronger brand reputation, creates fiercely loyal customers, and makes airport operations run smoother by removing bottlenecks for a key group of travelers.

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David Harris

Customer Experience Strategist

David Harris is a leading Customer Experience Strategist with 15 years of dedicated experience in optimizing customer journeys for global brands. As the former Head of CX Innovation at AuraConnect Solutions, he pioneered a proprietary framework for predictive customer sentiment analysis. His expertise lies in leveraging data-driven insights to craft seamless, emotionally resonant interactions across all touchpoints. David is also the author of the influential white paper, "The Empathy Engine: Driving Loyalty Through Proactive CX," published by the Global Marketing Institute